Orad holds a series of virtual advertisement patents, and is the world’s largest provider of virtual advertisement solutions during live sports events.
CyberSport is equipped with superior tracking capabilities that accommodates extremely fast camera movement on one hand, while at the same time offering a quick and simple calibration and set up process.
Virtual advertisements break the boundaries of the conventional ads that are typically used during sport events. The ads are not limited to a certain position; they can be placed anywhere around or within the pitch. Additionally they can be displayed as flat 2D banners or as a dynamic combination of 3D animated graphics with video, all depending upon the specific requirements.
Recently Orad introduced the concept of virtual carpets. The virtual carpets are typically displayed from the 2 sides of the goal area, places that standard advertising is not allowed in. Unlike physical carpets that may be used for a similar purpose, the virtual carpets are easily drawn and can be dynamically replaced during the game.
Although mainly targeted for sports events, virtual ads are not limited to that domain, and are also seeing usage during carnivals, music concerts and other festivals.
Using CyberSport special virtual advertisement module, virtual ads are inserted to the pitch in a form of 2D or 3D graphics, animations and videos. The inserted virtual ad remains tied to its exact position on the pitch regardless of the camera movement, and thus creates the illusion that the advertisements are an integral part of the event.
Click here for more information about Orad's Virtual Advertisement Solutoins
