Morpho

Morpho focuses on bringing ideas and designs to air easily and affordably. Powerful 3D real-time graphics rendering, smart graphic design tools and flexible playout capabilities are all packed together offering an efficient and easy workflow. Creation and playout are per-formed from a single interface, increasing reactivity in production. Morpho is the perfect solution for branding, OB van, news and other studio productions.
 

 

 Morpho Demo

Creation 

Morpho employs a page based architecture that offers an easy and flexible way to create even the most complex 3D look.
Building a Morpho page is simply done by combining Morpho primitives, live video inputs in HD or SD, video clips, Photoshop™ layers or 3D Collada files into layer’s structure. The user can drag and drop images and RSS feeds directly from their Internet browser to the design window. Through the easy to understand positioning, rotating and scaling tools, the elements can be quickly laid out exactly the way the design requires. 3D charts are easily used as Morpho contains bar charts, pie charts, line graphs and line area graphs as part of its primitives’ library.

With Morpho, multiple videos clips in formats such as Avi, MPEG, MP4, QuickTime™, and Windows Media, can be played back as an integral part of the graphic scene. The video clips are mapped to any object in the scene, allowing the creation of attractive 3D and 2D DVE effects. Morpho supports two video insertions either in SD or HD formats. These video inser-tions are mapped to any type of graphic object just like any other texture.

Morpho’s fully featured Unicode compliant character generator makes it very easy to set up any type of decorated 2D and 3D text, tables, crawls and rolls. The integrated spell checker helps the user ensure that graphics are not sent to air with typos.

Morpho offers a variety of ticker and crawl functionalities such as linking directly to social media and RSS feed, a fully featured business crawl and a static ticker object.

Z-ordering and light positioning are very complex tasks in 3D which Morpho has made ex-tremely easy by introducing concepts from products like MS PowerPoint™ that enable setting up powerful 3D designs a much easier task.
 

 

  Morpho Creation Process

 

Intuitive animation 

Morpho has a smooth and efficient effects creation process. For each item in a page the user can easily set up individually timed in and out effects. Morpho offers a vast variety of pre-defined customizable effects.

Additionally, Morpho now features a timeline that allows creating all-new transition effects that adapt to the specific needs of each production.
Text elements can also be animated in a character basis, allowing a much better looking view on air.

 

 

 Morpho Playout

Data connectivity

Through intuitive, script free, wizards, the user can easily link graphics to data from any type of data source including: native Excel files, text files, ODBC data bases, RSS feeds and XML tables. It is also possible to define event based actions, which provide the ability to display different pages based on data from the database.

A recent addition to Morpho is the possibility to retrieve data from social media such as Twitter and Facebook, and use this data to populate on air graphics.

Playout
 

Playout can be performed by organizing items in a playlist, or using the playout controller panel for easy access to graphics in a random order. Each graphic item can be assigned to a different layer, allowing the playout of up to 7 different graphic items simultaneously. For example, it is possible to manage a logo layer separately from an underlying ticker layer, which could be on top of a lower 3rd or full screen graphic.

Last minute changes to texts or other elements can be performed while on air, providing the flexibility required for today’s production needs.

Morpho offers the user the ability to subtitle both live and via time code based subtitle files in industry standard formats. Morpho offers frame accurate playback of subtitles ensuring authenticity.

Any page in Morpho can be rendered to a video clip with alpha, what enables its usage ei-ther for approval of the graphic or in a post-production environment without any need to recreate previously created content.

Newsroom and automation systems

Morpho integrates with newsroom systems using a MOS protocol and an ActiveX plugin in-stalled on the journalists’ stations, ensuring proper usability in news environments.

Morpho can be controlled by automation systems through industry standard protocols like CII and VDCP. GPI control is also supported by Morpho.
 

Work in your own language
 

Morpho is available in a variety of languages such as English, French, Portuguese, Spanish, Russian, German, Japanese, and Chinese. Additional languages can be easily added. Morpho is based on a 100% Unicode compliant architecture and therefore allows the user to work in almost all written languages.
 

Upgrade path
 

Morpho enables an easy upgrade path to Orad’s high end solutions. All the graphic elements designed in Morpho can be exported to a format supported by Orad’s 3Designer, Maestro and 3DPlay controllers, so graphic content can be modified and reused. Similarly, Morpho can be used as a fast and simple creation tool integrated into a high-end system workflow. 

New powerful graphics engine with low cost of ownership
 

Morpho’s new turnkey ready hardware platform is based on cutting edge technology from leading vendors. Its 2RU chassis is much more than just a PC in box. It is built to meet the requirements of today’s graphic designers and operators. The box is available in a SD-only as well as a SD/HD switchable version supporting all SD and HD formats.

Morpho is available on 2 different hardware configurations: single channel, packed on a sin-gle 2U box and dual channel (preview/program)