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Social Media

Social Media Management

Overview

Social Media Hub (SMH) increases viewer engagement by enabling audiences to interact directly with the broadcast via popular social networks such as Facebook, Twitter and Instagram. Social Media Hub lets broadcasters collect, filter and distribute user generated social media content alongside programming.

The Social Media Hub solution integrates with existing systems and workflows, allowing staff to quickly step in and easily control and manage social media content. Social Media Hub also pushes Orad-generated content and graphics to social media.

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Key Features

  • Moderation interface to gather, filter, moderate and aggregate data from multiple searches in Twitter, Facebook and Instagram, and make this data available for playout in Maestro, Morpho or 3DPlay.
  • Manual and automatic update of messages
  • Receive information from controllers and publish to social media
  • Mix messages from different origins on a single aggregation
  • Allows automatically publishing to social media the content of graphics being played on air

Video

SMH-NAB Presentation


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