The Dutch Eredivise Premiere football League relies on Orad’s sport solutions with a contract value over US$2M
September 8th, 2009
Orad Hi-Tec Systems Limited (Symbol: OHT), a world leading provider of real-time broadcasting graphic solutions, has been chosen to provide virtual advertising and sport enhancement solutions to the Dutch Eredivise Football League for the next 4 seasons. The deal is valued at over US$2 million.
The Eredivise league will rely on Orad’s virtual advertisement solution to place virtual carpets at the sides of the goal, an area in which physical banners can not be placed. The solution will enable the Eredivise to display rotating banners with multiple advertisers, thereby increasing the exposure and the potential revenues generated.
In addition, Orad’s TrackVision will provide the Dutch League with powerful sport enhancements, including offside lines, 9 meter distance indicators, and distance to goal.
Both solutions will be used by the Dutch League in over 300 games a year in both HD and SD for the next 4 seasons.