WCBI-TV relies on Orad’s Maestro graphic system for news and production

^{Press Release
November 3rd 2011}

Orad announced today that American WCBI-TV has gone live with Orad’s Maestro graphics system for news and production. WCBI has incorporated a dual-channel Maestro system with MOS newsroom interface to replace three aging graphics products and to give the station a new, sophisticated 3D graphics look. The upgrade is part of a phased rollout of new technologies designed to streamline the station’s workflow and deliver news in a more dynamic and efficient manner.
 

“When we began our search for a new graphics system, our goals were high – we wanted a system capable of giving us a “network look” that was within our budget and technical expertise” says Bobby Berry, WCBI General Manager. “With Orad’s Maestro we were able to accomplish all of our goals, and then some. The system is capable of doing just about anything you see on television and we’ve just begun to tap the power that it offers, but the beauty is that our staff has wholeheartedly endorsed what we want to accomplish. We are all amazed at the efficiencies we’ve seen already with breaking news, elections, and in areas where the system is simply easier to use that what we had before, but our on-air look with real-time 3D graphics sets us apart from the competition.”

Maestro, Orad’s comprehensive on-air enterprise graphics suite, provides a complete workflow that meets all the graphics needs of TV stations - all on a single graphics platform and integrated with the most commonly used newsroom, automation and editing systems.

According to Mr. Berry “There was one thing that particularly attracted us to the Maestro, the ease-of-use of the system. We were pleasantly surprised that there was a product like Maestro that could ultimately give us the quality we wanted without requiring a staff of programmers. One thing we couldn’t afford was to buy into a system that we didn’t have control over: we wanted to be able to determine our own destiny in terms of when we created graphics and how they were presented and not have to rely on expensive, specialized expertise. With Maestro’s drop-down menus and advanced GUI, we can do just about anything without scripting or programming.”
 

Maestro 6.0 user interface